This is the most expensive fishing lure in the world, it is 12 inches long and just over 3 pounds of glimmering gold and platinum encrusted with 100 carats of diamonds and rubies with 4,753 stones totaling.

Crafted by MacDaddy and it retails for a one million dollars.

MacDaddy’s solid diamond and gold fishing lures and jeweled flies are the most unique line of jewelry to hit the industry in many years.
To read about the history of The Million Dollar Lure click Here.